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Why Is Nike So Successful?

Nike is one of the most popular brands in sportswear, shoes and equipment and has a worldwide presence with branches in over 160 countries. Its success is attributed to innovativeness well as competitive research to know what is selling in the market.
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Why was Nike slogan such a success?
One might say that Nike made "Just do it" so powerful with the sheer volume of resources and exposure it dedicated to the slogan. Could they have succeeded as much by giving some other slogan similar exposure? Perhaps not, because the slogan is a  wiki.answers.com
How has the Nike brand been so successful and durable?
Nike has found lasting success through giving serious and consistent attention to three foundational pieces of their brand: Product. Nike has stayed true to their founding mission by. continually creating quality products for athletes with a focus on  www.quora.com
Why nike so expensive?
Nike is a major publicly traded sportswear and equipment supplier based in the United States.  www.chacha.com

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