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Why Is Nike So Successful?

Nike is one of the most popular brands in sportswear, shoes and equipment and has a worldwide presence with branches in over 160 countries. Its success is attributed to innovativeness well as competitive research to know what is selling in the market.
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Why is Nike successful?
- It's because of their shoes. They are well designed and have good styles. They have clever and sophisticated advertising campaigns, which attracts consumers. They have also moved into other lines related to shoes (sneakers) such as sports clothing.  wiki.answers.com
How has the Nike brand been so successful and durable?
Nike has found lasting success through giving serious and consistent attention to three foundational pieces of their brand: Product. Nike has stayed true to their founding mission by. continually creating quality products for athletes with a focus on  www.quora.com
Why nike so expensive?
Nike is a major publicly traded sportswear and equipment supplier based in the United States.  www.chacha.com

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